NR2788

Boontheshop private label

  • Product design
  • Brand identity
  • Product design
  • Brand identity

A study in contrast

Following our redesign of BOONTHESHOP’s identity for the launch of their flagship store, we helped them develop their private label, beginning with a signature fragrance line.

Inspired by the retail concept, we created packaging that reflected the material contrasts of Peter Marino’s store architecture. The strong geometric shape of the dark glass bottle is crowned with a subtly textured wood cap, combining streamlined and organic. For the outer packaging, the brand’s merging of fashion, art, and culture informed the expressive, Korean-inspired artwork inside.

Campaigns

To promote the fragrance line, we art directed two campaigns. The first brought to life the expressive artwork from the packaging; in the second, we reflected the contrasting materials with a corresponding set design, using light and shadow to highlight the architectural shape of the bottle.