Collagerie was conceived of by Vogue veterans Lucinda Chambers and Serena Hood, to bring together a highly curated selection of products at every price point alongside styling advice and inspiring fashion stories in one product-focused platform. To harmonize the experience, Collagerie engaged NR2154 to create the identity and digital platform. Since its launch in 2019, Collagerie has garnered praise from Forbes to The Financial Times.
Collagerie’s mission is to demystify fashion, cutting through the anxiety of choice — from trends to social media to online retail — in an innovative and immersive way, to allow shoppers to discover things they will love. “The one thing over everything” became the guiding principle, from which we created a brand and experience to attract a new category of online shoppers.
Inspired by the art of collage, we designed a flexible system that offers endless combinations of colors and graphic shapes to create layered moodboards, keeping the platform fresh across seasons and trends. A carefully considered responsive design ensures an engaging and seamless experience across all devices.